The brief

Together with CHOCO I restyled the visual language for 3 motorcycle and scooter-brands for the EU-based importer MOTEO.
These brands include Suzuki, Peugeot, and SYM.

Building on CHOCO’s strategy and brand DNA analysis, we redesigned the look- and-feel for these 3 brands.

This reworked visual identity was first implemented in the brochures, but also in advertisements, webbanners as well as point-of-sale items to be distributed to 8000 dealers spread over the EU, in multiple languages.

 

Peugeot Scooters

MOTEO_peugeot_cover

MOTEO_peugeot_interior

MOTEO_PEUGEOT_print

Suzuki

Following the same approach for Suzuki, we added color codes to better navigate the client through the Suzuki product offering.

MOTEO_suzuki_cover

MOTEO_suzuki_interior

MOTEO_SUZUKI_print

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