To celebrate the 90th anniversary of the corporation, Colruyt Group and it’s agency Achilles decided to found a digital museum.
In this museum visitors can interactively experience the history of one of Belgium’s most famous and successful family company.
My mission: to design the interface and look & feel.
Achilles’ first sketches of the experience, including the interaction between visitor, device and guide.
Upon arrival the visitor is given a tablet with augmented reality (AR) functionality.
The guide has a dedicated device on which he/she finds talking points to guide the narrative and functions
which he/she controls a large projection screen.
To safeguard consistency throughout 170+ screens I designed a UI-kit, which allowed easy re-use of assets
and swift and meticulous design of additional assets.
Tablet screens (visitors)
While I was designing the screens, the XR-wizards at Aeroplane
worked their magic on various AR-games, animations and interactive challenges.
realised for and with Achilles and Aeroplane