Your logo is a core aspect of your brand. It is a universal signature that makes your brand recognizable.
Therefore, your logo needs to be unique, for several reasons: avoiding market confusion is one, being able to legally register your logo is another. When designing a logo, I will often design multiple approaches and creative directions to test which design best communicates the brands’ essence while offering advice to help my clients avoid legal and creative pitfalls.
A unique brand requires a unique visual language.
It’s impossible to tell a brands’ entire story in a logo. But when you extend the brands' DNA to the full spectum of the visual identity, you suddenly have a very large canvas to paint on. Color use, photography, art direction, directing style, cinematography for videos, iconography, typography; all these things define your brand’s unique visual language. This is not to say you must to employ all these media. Great brands can be built using minimal means. Building a brands’ visual identity requires good art direction with an eye for detail, while keeping the larger brand ambition in scope.
While brand identity is my specialisation, I do not limit myself to "only" identity work.
Whatever your design needs, I can implement your communication across many media (e.g. in print and digital) in a conceptually innovative way that engages your target audience. Maybe you’re an author needing a cover design for your next book, or you need a packaging for a new product or the graphic upholstering of your office or retail space. For all this and more, I’d be happy to help you out.